Reaching a weekly print and online audience of more than 61,518****

Est. in 1847, the DST maintains its position as one of the most prestigious weekly paid for publications in the country

Dozens of journalists provide more local news in print and online than any other local publisher, ensuring our readers turn to us first for up to date local news and sport information. Our stories are updated online 24 hours a day, 7 days a week.

Click in print or online to view our media pack information on these platforms.

KEY FACTS

IN PRINT

The Darlington & Stockton Times maintains its position as one of most prestigious weekly paid for publications in the country.

Reputable: First published 167 years ago, the Darlington & Stockton Times maintains its position as one of the most prestigious weekly paid for publications in the country.

Retention value: The Darlington & Stockton Times is a weekly publication and a substantial read, its readers refer back to it again and again throughout the week.

Rural coverage: The Darlington & Stockton Times contains information and news relating to farming issues. Many of its readers live in rural areas where other publications don’t reach.

Relevant news: 3 Editions provide a local and community news services, relevant to our readers.

READER PROFILE

Readership: There are 1,533,608 adults in the Darlington & Stockton Times circulation area, of which 57,976 adults read the publication each week.

Reach: In the Darlington & Stockton Times core marketing area (Leyburn Bedale Rural Area) 8,058 people read the publication weekly. This is 51% of all adults in the area.

Reader Profile: The Darlington & Stockton Times readership is weighted slightly towards female readers (51%) and readers aged 65+ (27%). 54% of readers are social grade ABC1.

Top 5 locations by readership: Leyburn Bedale Rural Area (8,058), Northallerton (5,984), Richmond (5,018), Darlington (4,808), Stokesley (3,896).

Top 5 locations by reach: Leyburn Bedale Rural Area (49%), Thirsk (45%), Northallerton (43%), Richmond (30%), Stokesley (29%).

ONLINE

Online: darlingtonandstocktontimes.co.uk

Online Targeting Options

Contextual
We are now able to place advertisements on the page according to the subject of the news stories on that page. For example, if we have a story about a school or college on our site we would categorise this to education. If a customer had chosen to target education stories their advertisement would appear on the page where this story appears.

Demographic
We can profile our users in order to identify their gender, age, household income, education level and whether they have children. The customer can then identify which demographic they believe would be most suitable to target in order to get response and we will then show their advertisement to that demographic regardless of what they are reading when they use our site. For example, if you are selling children’s clothing you could target parents with children.

Behavioural
We can gather information on people’s online browsing habits. This enables us to target your advertising to people who have been looking at websites which would suggest they are interested in your product or service. For example, a travel agent could target people who have been visiting travel websites.

Meteo Targetting
We can target advertising dependent on what the weather forecast is on our site. For example, if a customer sells snow shovels they could target snow therefore when there is snow showing in the forecast panel of our site their advertisement would be displayed.

Section
All the sections on our site can be targeted. For example a school could target the education section.

Please contact us to find out about various other bespoke formats that we can provide.

Click here to contact us for more information on advertising in print or online.

Source: *ABC (January to December 2013) **JICREG data as October 2014 ***OMNITURE October 2014 ****eTelmar/Telmar, Unduplicated Audience, October 2014