A JACKET created by a North-East embroiderer was worn by a cheerleader at last weekend's Super Bowl, which turned out to be the most watched programme ever in the US.

The cheerleader from American Football team, Kansas City Chiefs, commissioned Beth Wilson to create the unique jacket for the match in Las Vegas against the San Fransisco 49ers.

Her brand’s quirky, punk aesthetic has attracted more than 8,000 Instagram followers while celebrities such as Love Island host Laura Whitmore have worn her colourful designs.

It also landed her work inside Rock & Roll Bride magazine, while Beth was nominated for a Junior Design Award.

Having graduated from the London College of Fashion, Beth received her first job at the London Embroidery Studio. Initially, Beth thought she needed to be in London to follow her dream, however, it turned out that success was waiting for her much closer to home.

Middlesbrough-born Beth, 29, quit the Capital during lockdown in 2020 to move back to the family home in Easterside to pursue her goal of being a successful embroidery designer and business owner.

Now, the business she launched from a garden shed – Beth Wilson Embroidery – is blooming, amid demand for her designs.

“You are sold the London dream, and always told that is where you need to be for fashion or design related careers – but success is about the person, not the place,” said Beth.

“I was living the ‘London dream’ but I just wasn’t happy. I’m a homebird at heart and I love Teesside, and that’s where my heart was. Ever since I moved home the business has grown rapidly.”

She said that once lockdown lifted demand for her popular and unique designs embroidered bridal denim jacket 'hit the roof' as everyone wanted to get married.

Extra demand recently resulted in Beth opening a second office inside Stockton’s Digital House, one of Teesside’s leading creative hubs, while the success of the business has enabled her to buy a second machine in order to ramp-up production for orders flying in from across the UK and globally.

She is now searching for an apprentice. Working with the employment hub, the aim is to find someone with the same passion and drive as Beth to help them forge their own career.

For more information, visit Beth Wilson Embroidery.