SADLY success at the Tokyo Olympics has thus far evaded Northallerton's athletes, but Ripon's Jack Laugher sprung to victory with a Bronze medal in the men’s 3m springboard final.
And with the Olympics in full flow, columnist Piers Morgan has sparked a huge social media debate over whether anything other than coming first should be celebrated.
In Morgan's eyes, nothing but a Gold medal should be seen as a success.
And he stuck to his guns on Twitter, claiming that 'real sporting champions don't celebrate coming third' and that it was great when Team GB athletes won Gold 'so we can stop pretending Bronze is an achievement worthy of national celebration'.
Spectator understands the point behind his obvious Twitter baiting - that Gold medal winners are the ultimate champions to be celebrated - but he is missing the point that just to win a place on an Olympic team means that you are already one of the best athletes in your field in the world.
And that is surely an achievement to be celebrated whether you bring home a medal or not?
Particularly in the case of Brompton shot-putter Scott Lincoln who juggles his intense training regime around working for his father's construction company.
Imagine, bricklaying one minute, and preparing to compete in the Olympic Games the next.
And although he and runner Marc Scott didn't make the podium, they still have a local honour bestowed on few mere mortals in the form of a lovely display in Barkers window.
Whatever Morgan and his ilk say, they've done Northallerton proud.
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